Millichip Package

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The Millichip Suite

The Millichip is the premium hospitality experience at The Hawthorns. Situated in the East Stand it houses some fascinating memorabilia from the Clubs long history. The suite boasts a wonderful matchday atmosphere with personalised service and first-class cuisine.

Match Seats: VIP executive padded match seat in the East Stand, on the halfway line

Arrival: Champagne reception

Dining: Four course meal

Drinks: Complimentary bar to include beers, house wines, soft drinks and spirits (excluding champagne)

Half Time: Half time refreshments

Full Time: Full time refreshments

Table Seating: Private tables (subject to availability)

Match Programme: Included, with teamsheet

Legend Qa: Included

Car Parking: Included (1 per 4)

Dress Code: Smart casual

Hospitality Opening Time: 3 hours before kick-off

Hospitality Closing Time: 1 hour after the final whistle

Seating Plan

Seating Plan

On The Day

Matchday Information

To help you make the most of your visit, and to prepare yourself for your day, please read the following;

Stadium Entrance

The Millichip Suite accessed via the East Stand Reception.

Hospitality opening hours

The Millichip Suite opens 3 hours before kick-off and will close 1 hour after the final whistle.


The Suite offers a Four Course a-la-carte meal. Although you can dine flexibly to suit you.  The club are unable to guarantee service of your full dining experience if you arrive later than one hour prior to kick-off.

Dietary requirements

Should you have any special dietary requirements please contact us at least ten days prior to the fixture.


The Club reserves the right to refuse alcohol to anyone that may appear intoxicated. It is the ticket holder’s responsibility to ensure all guests behave responsibly.

Dress Code

WBA operates a smart casual dress code. No tracksuits, sportswear, caps, shorts, football shirts, ripped or bleached jeans are allowed. The above dress code does not apply to children under the age of 12, we do ask that all children are dressed smartly. The club has the right to refuse admission to any person wearing clothing deemed inappropriate. Strictly no away colours or offensive clothing.

Stadium Smoking Policy

Smoking is prohibited throughout the stadium.  The use of electronic cigarettes is also prohibited.

Entry and exit policy

Failure to provide the relevant ticket upon arrival will result in your being refused entry to the Stadium.  For safety reasons guests are not permitted re-entry to the stadium under any circumstances.


Car parking is located in the East Stand Car Park or the Sandwell Academy Car Park. Please check your ticket pass for details and access points.

Fixture Changes

Dates and times of fixtures are subject to change, sometimes at short notice.  Every effort will be made to keep you informed, but we cannot be responsible for changes.

Away fans

The Millichip Suite is located in an exclusively home support stand.  If you or any of your guests support a visiting team, please behave in an appropriate manner and do not make your allegiance known in any way.


Due to security reasons large bags are not permitted into the stadium. We suggest you do not bring any bags larger than an A4 sheet of paper. Along with electronic devices larger than 150mm x 100mm which are prohibited, including laptops and tablets.

Sample Menu

Millichip Fixtures List