The Riverside at Fulham FC is one of London’s Most Exciting Corporate Entertainment Venues

The Riverside at Fulham FC is one of London’s Most Exciting Corporate Entertainment Venues – Seat Unique, Circuit Hospitality and P1 Travel Will Offer Matchday Hospitality for 2026/27 season

The Riverside’s first full season at Craven Cottage has established itself as a destination beyond football – a world-class venue equally suited to the finest client entertainment as it is to the most passionate Fulham fans. Europe’s leading group for premium live experiences, Seat Unique, Circuit Hospitality and P1 Travel, will offer official access to Fulham FC’s premium experiences for the 2026/27 season, returning for a second year at one of English football’s most celebrated matchday venues.

What Craven Cottage has created with The Riverside is, by any measure, exceptional, and reinforces where Premium Live is heading. A distinct collection of hospitality experiences spanning from The Dugout, with seats 3.5 metres from the touchline behind the coaching staff, to the Michelin-recommended Constance on Matchdays and Water’s Edge restaurant, and Sky Deck, three floors of rooftop hospitality overlooking the Thames and London skyline. For businesses looking to entertain clients at the highest level, there are very few comparable settings in the Premier League and even fewer in London, a point reinforced by Circuit Hospitality having 1 in 3 clients who return time and time again.

Jimmy Ord, Head of Sales and Business Development at Fulham FC said, “The Riverside was designed to set a new benchmark for premium sport and entertainment experiences, and it’s been incredibly rewarding to see that vision realised throughout its first full season. Seat Unique, Circuit Hospitality and P1 Travel have all introduced new audiences to premium hospitality at Craven Cottage, helping more fans and guests experience everything The Riverside has to offer. We look forward to building on that early success next season.”

With 2026/27 fixtures confirmed from 19th June, the group returns for another season to offer direct, official access to Fulham FC’s premium experiences. Last season, almost 50% of Seat Unique’s bookings at Craven Cottage were made outside of standard business hours, reflecting the ease of browsing and booking world-class client entertainment via the group. Of those, 65% were first-time buyers at Craven Cottage, a sign of the new audiences the group continues to bring to The Riverside.

Giles Smith, Managing Director of Circuit Hospitality explains “Fulham’s Riverside is one of the most impressive hospitality products to come to market in recent years. For corporate clients who want a setting that rivals any members’ club in London, with Premier League football as the backdrop, there is nothing else quite like it.”

Premium and VIP experiences are the fastest-growing segment in live sport, with over 60% of attendees willing to pay more for an enhanced matchday experience (Deloitte, 2025). The Sports Tourism market is projected to reach $1.8 trillion by 2030 (Allied Market Research, 2021), and London sits at the centre of that growth. Visitors combining travel, football and premium hospitality represent some of the highest-yield clients in the market, and The Riverside is built precisely for them.

The international appetite and overall demand for The Riverside is where the group is uniquely equipped to deliver. For a growing number of visitors, Craven Cottage is no longer just a football ground, it’s the reason for the trip. Overseas buyers across 150 countries are connected directly to Fulham’s premium experiences, with tickets packaged alongside hotels for a complete London trip. With roughly 23% of last season’s bookings via Seat Unique originating from outside the UK, the ground has quickly become one of London’s most sought-after sports tourism destinations.

Ludo Hermans, Co-founder of P1 Travel adds “A product like The Riverside makes the international conversation straightforward. Corporate buyers and fans travelling to London want an experience worth the trip, and our network puts it in front of exactly the right audiences across Europe and beyond.”

Robin Sherry, CEO of the Group and Founder of Seat Unique said “What Fulham have built at The Riverside is one of the finest hospitality products in European football, and it sets the benchmark for what premium live entertainment should feel like. Seat Unique, Circuit Hospitality and P1 Travel bring the consumer platform, the corporate relationships and the global distribution to put it in front of every audience that wants it, at a scale no single operation can match – and we’re only just getting started.”

Hospitality packages for 2026/27 are available soon across Seat Unique, Circuit Hospitality and P1 Travel. For businesses looking to entertain clients at one of English football’s most celebrated matchday destinations, enquiries are welcome ahead of the fixture release on 19th June.